The daily brief
One short note: what changed, what's behind it, what to look at. Written for the operator, in plain language.
How it worksRevenue intelligence for DTC
Your revenue, decoded every morning.
Velur connects your store, ads, billing and email through read-only access, reconciles everything onto one timeline, and writes the brief that explains your day: what changed, what's behind it, what to act on. Every number traces back to its source.
Example brief · 08:02
Net revenue +12.4% w/w. Driver: Meta creative. One Klaviyo flow needs attention.
001 /The problem
Your numbers live in ten tools. The answer lives in none of them.
Every tool reports its own version of the truth, and none of them can see the whole business. That gap, between ten dashboards and one decision, is where revenue quietly leaks: the broken flow no one caught, the channel that stopped paying back, the cohort that started churning a month before the report showed it.
002 /The solution
Every tool, reconciled onto one timeline.
Velur pulls every order, charge, ad and subscription onto a single timeline and computes the metrics deterministically. A language model then explains them in plain words, what changed and what's behind it, with every number traceable to its source. Not another dashboard to read, a written summary of what moved and what to look at next.
- Verified metrics, reconciled daily from read-only data
- Plain-language summaries, not charts to decode
- Unusual movements flagged for you to review
003 /How it works
From your tools to a daily brief.
01
Connect
Read-only OAuth into your tools. No engineering, and Velur can never write back.
02
Reconcile
Velur backfills 90 days and reconciles every source onto one timeline.
03
Explain
Velur computes the metrics and deltas deterministically, then a language model explains them in plain words.
04
Your daily brief
Each morning: what changed, what's behind it, and what to look at, with sources you can check. Reply if something looks off.
- 01
Connect
Read-only OAuth into your tools. No engineering, and Velur can never write back.
- 02
Reconcile
Velur backfills 90 days and reconciles every source onto one timeline.
- 03
Explain
Velur computes the metrics and deltas deterministically, then a language model explains them in plain words.
- 04
Your daily brief
Each morning: what changed, what's behind it, and what to look at, with sources you can check. Reply if something looks off.
004 /Built to be trusted
Decision support you can check.
Read-only access
Velur connects through official OAuth with read-only scopes. It reads your data, never changes it.
Source-backed numbers
Every figure is computed deterministically and traces back to where it came from, so you can check it.
Confidence-aware
Low-confidence signals are kept quiet. Velur flags what needs your attention, and says when it's unsure.
You stay in control
Velur explains, you decide. If a brief gets something wrong, you reply and it's corrected.
005 /What it helps with
The questions Velur helps you answer.
- Q01
Why did revenue change this week?
- Q02
Where might we be losing money?
Every movement linked to what drives it, channel, creative, cohort or flow, with sources you can check.
006 /What you get
Answers that come to you, instead of dashboards you check.
Numbers you can audit
Metrics and deltas are computed deterministically from read-only data. Every figure traces back to where it came from.
How it works
Signals before they cost you
Velur flags unusual changes, a flow that shifted, a cohort retaining differently, a campaign losing efficiency, so you can look while it still matters.
How it works
Pointers, not commands
Velur points you to what changed and what needs a closer look, tied to the numbers behind it. You decide.
How it works007 /Why Velur
Not a dashboard. Not a chatbot. A clear daily read.
Dashboards show numbers. Velur explains them.
BI tools draw the chart and stop. Velur reads across your connected sources and tells you, in plain writing, what changed and what's behind it, with the numbers behind it.
ChatGPT can't see your numbers. Velur can.
A generic model has no access to your orders, spend or subscriptions, and forgets everything between chats. Velur works from your real, reconciled, read-only data, and shows its sources.
Monthly reports arrive too late. Velur arrives at 8am.
By the time a report explains the dip, the month is over. Velur reconciles your data daily and flags unusual movements while there's still time to look.
008 /Integrations
Built on the stack you already trust.
Shopify
Meta Ads
Stripe
Recharge
Google Ads
Klaviyo009 /Built by an operator
“Velur is built by one founder, a data analyst and operator who spent years inside DTC and small-business data stacks, and lived this problem before building the answer.”
You can see exactly what Velur reads, how it works and what it writes, so you can judge the product on the product. The person building it is the one who answers your emails.
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Your revenue, explained before your first coffee.
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