Revenue Intelligence for DTC and subscription brands
Know what moved your revenue yesterday. Act on it before 08:00.
Every morning we read the e-commerce tools your team already runs, compute every figure in code, and have AI explain what moved and why. Every number opens to the records behind it.
The first 30 days are free, and we take no card.
A morning every operator knows
Revenue dropped yesterday, and every tool tells a different story.
Your team spends the morning reconciling reports while ad spend keeps running. By the time everyone agrees on the number, the day to act on it has gone.
01
The store, the ad platform and the dashboard all disagree
Each one reports its own version of the day, and none of them shows the working behind its figure.
02
Someone rebuilds the number by hand
They export, reconcile and argue about which figure to trust. Nobody decides anything until they agree.
03
Generic AI makes the guess sound certain
Ask a chatbot why revenue fell and it answers confidently from figures it cannot check. Your team acts on it anyway.
The brief
Your team gets one brief every morning, before the day starts.
It covers the eleven figures we compute in code, and AI says in plain words what moved them. Every figure links to its trace: the formula, the stored inputs and the sync it came from.
- Velur07:00
Sun 20 Sep · €15,172 net · no flags
A strong Sunday: net revenue ran +16.5% vs a usual Sunday, led by more orders. Subscriptions kept climbing.
- VelurYesterday
Sat 19 Sep · €13,040 net · no flags
A steady Saturday: net revenue held within 0.1% of a usual Saturday. Subscriptions kept climbing.
- VelurSaturday
Fri 18 Sep · €13,609 net · no flags
A slower Friday: net revenue ran −10.5% vs a usual Friday, led by fewer orders. Subscriptions kept climbing.
- VelurFriday
Thu 17 Sep · €16,528 net · no flags
A good Thursday: net revenue ran +7.3% vs a usual Thursday, led by more orders. Subscriptions kept climbing.
Every morning
The questions your team asks every morning, answered before 08:00.
Each one is answered from your own records, and each answer says which part of the console it comes from.
What did revenue do yesterday, and why?
The brief opens with it: net revenue against its own trailing 28-day pace, and the line that says what moved it.
Where will the month land?
Reports pace the month against the target you set, built from days we have already computed, so the pace and the brief never disagree.
Did a day fail to hold?
Flags name the rule that fired and the figure that crossed the threshold your workspace set.
Why Velur
AI will act on whatever numbers you give it, so we make sure they are right.
More operators now hand their morning analysis to AI, and that only works when the figures underneath can be checked. We compute every figure in code and let AI explain it. We also connect read-only, so Velur cannot place an order, issue a refund or change a setting.
How we handle your data
Computed in code
Every one of the eleven figures is computed from your own records, so the same inputs always give the same number.
Explained by AI
The model reads the finished figures and writes what moved them. It never computes a number.
Checkable
Open a figure and see the formula that ran, the inputs it read and the trace id that records the check.
Founding brands get the whole product free for 30 days, with no card.
See what the plan includes